Product Newsletter - August 2025

Welcome to the First Edition of the Loyalife Product Updates Newsletter

We’re excited to share the key product updates from the past four releases. Starting next month, you’ll get regular updates with new features, improvements, and enhancements to help you make the most of Loyalife.

Put Security & Compliance on Autopilot with Dual Approval (Maker-Checker) Controls

Sensitive actions in your loyalty program can pose risks if done without oversight, leading to errors or compliance gaps. Dual approval ensures all critical changes are reviewed before going live, strengthening security and compliance.

Enable dual approval for:

Member Lifecycle: Suspend, Block, Reactivate (with reasons and audit trails)
Business User Accounts: Lock, Unlock, Archive, Unarchive
Email Templates: Create, edit, enable, disable templates and e-statements

Elevate Customer Support with On-Behalf Redemption

Sometimes members need extra help redeeming rewards, especially VIPs, elderly customers, or assisted-service models, but letting your team redeem points directly can raise security concerns.

Our On-Behalf Redemption feature, combined with SSO and customizable storefronts, allows authorized staff to redeem points securely on behalf of members. Every action is tracked and fully auditable.

Reward Smarter with 1-Click Access to Plum Marketplace

Switching between platforms to distribute rewards wastes time and breaks workflow. Admins and program managers can now access the Plum Marketplace directly from their Loyalife dashboard using an SSO to distribute rewards instantly and manage catalogues seamlessly.

Boost Growth with Secure Referral Rewards

Loyalife makes referrals easy, trackable, and secure. Generate unique referral codes for every user, set custom conditions and rewards, monitor performance through a dedicated dashboard, and prevent fraud with a secure user access matrix.

Use Cases:

Reward members who bring in new users
Encourage ongoing engagement and participation
Maintain program integrity and prevent fraud

Power Up Loyalty, Not Your Workload with Bulk Points Adjustment

Manually updating points one member at a time is slow and error-prone. Loyalife’s Bulk Points Adjustment lets you update points for many members all at once by simply uploading a CSV file.

Use Cases:

Banks: Credit points for festive spends or cashback
Retail Chains: Apply points after sales or promotions
Airlines & Hotels: Adjust points after cancellations or itinerary changes
Loyalty Operators: Clean up points after rule changes or system migrations

Test Before You Launch with Rule Preview for Error-Free Point Allocation

Reward rules can be complex, and errors often lead to unhappy members or costly fixes. Loyalife’s Rule Preview lets you simulate how your point allocation rules behave using real transaction data, before you go live.

Use Cases:

Banks: Verify festive cashback rules
Retail Chains: Preview discount-based point rules
Airlines & Hotels: Simulate points for cancellations or upgrades
Loyalty Operators: Test logic after system changes

Multi-Currency Support Now Live in Loyalife

Managing multiple loyalty currencies just got simpler. Loyalife lets you run two distinct point systems side-by-side, giving you the flexibility to tailor your program with clarity.

Key Benefits:

Flexible Management: Separate currencies, rules, and earning logic
Seamless Switching: Toggle between programs from a single dashboard
Clear Member Experience: Smooth access with controlled visibility
Accurate Reporting: Keep transactions separate for compliance

Run Reward Campaigns on Autopilot with Recurring Date-Based Rules

Repetitive campaign setup wastes your team’s time and risks missing key engagement moments. Schedule weekly, monthly, or seasonal campaigns once and let them run automatically, with precise targeting and trigger dates.

What’s Possible:

Drive loyalty year-round with “Happy Friday” offers, monthly milestones, or festive specials
Stay top-of-mind with regular engagement touchpoints
Save time by eliminating repetitive setup work

Stronger Data Protection. Seamless Performance

Member data is sensitive, and breaches or non-compliance can damage trust irreparably. Advanced encryption protects emails, phone numbers, and sensitive attributes without slowing down your campaigns or reporting.

Your Outcome: Robust data security, regulatory compliance, and smooth program operations.

Precisely Target with Manual Segments via Member List Uploads

Sometimes you need to run campaigns targeting highly specific groups not defined by standard filters. Loyalife lets you create Manual Segments by uploading your own member lists via CSV, with instant validation with upload summaries, showing valid members, duplicates, and errors, version tracking, and detailed upload feedback.

Save Time and Reduce Errors by Grouping Attribute Values

Managing thousands of individual rules for large attribute sets can be slow, complex, and error-prone. Loyalife’s Attribute Grouping lets you bundle multiple attribute values into named groups, so you create rules with simple group-based conditions.

Key Capabilities:

Upload or create groups with up to 10,000 attribute values
Use new operators like “In Group” and “Not in Group” for easier rule logic
Preview grouped rules before activation to ensure accuracy
Export and import rules seamlessly with group conditions

These updates are just the beginning. We’re constantly working to improve Xoxoday Loyalife to better meet your needs. If you have any questions or need assistance, please don’t hesitate to contact our support team at [email protected].

Best, The Xoxoday Loyalife Team